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j.Hackman

Jake Hackman

Hey, I’m Jake, I like to consider myself a content architect and provocative penman. I appreciate good sentences when I see them and sling a few of my own here and there. If you like the oxford comma and $4 drafts, we are going to get along nicely.

More from Jake Hackman

What David Blaine Taught Me About Marketing

01-04-2021 / Jake Hackman

I watched David Blaine go 25,000 feet in the air holding onto balloons on TV the other day. Seriously, it was like a scene from the movie UP—one minute he’s on the ground and the next, he’s arm-in-wing with birds and airplanes.  It was part of his most-recent stunt Ascension, where he sought to reach…

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How Famous Brands Got Their Names

05-20-2020 / Jake Hackman

I was conducting my evening scroll through Instagram, as I usually do, when I stumbled into a mysterious brand I had never heard of—Bandulu. The name captured my eyes and the “ulu” echoed in my ears as I said it over and over in my head.  What an impressionable brand name—I didn’t know it’s meaning…

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20 Tattoo-Worthy Company Taglines

05-11-2020 / Jake Hackman

Last year I finally got the tattoo I had been waiting for. Three years of screenshotting photos had come to a head and it was time to hand over my digital folder to someone who could handle the beast I had created inside my phone. But I couldn’t just trust anyone with this responsibility. After…

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Why haven't you signed up for The Recipe? Every Friday morning, I send an email called The Recipe with my best brand strategy and marketing insights gained from launching and marketing 100+ brands.