Jake Hackman

Hey, I’m Jake, I like to consider myself a content architect and provocative penman. I appreciate good sentences when I see them and sling a few of my own here and there. If you like the oxford comma and $4 drafts, we are going to get along nicely.

More from Jake Hackman

3 Things You Can Learn From Drinking Liquid Death

03-10-2021 / Jake Hackman

Death knocked on my door the other day courtesy of my FedEx guy… When I say death I’m talking about Liquid Death—water that will violently annihilate any and all of your dehydration. I was turned onto it after my sister shared their irreverent Instagram with me a few weeks ago. The name alone was captivating…

What David Blaine Taught Me About Marketing

01-04-2021 / Jake Hackman

I watched David Blaine go 25,000 feet in the air holding onto balloons on TV the other day. Seriously, it was like a scene from the movie UP—one minute he’s on the ground and the next, he’s arm-in-wing with birds and airplanes. It was part of his most-recent stunt Ascension, where he sought to reach…

How Famous Brands Got Their Names

05-20-2020 / Jake Hackman

I was conducting my evening scroll through Instagram, as I usually do, when I stumbled into a mysterious brand I had never heard of—Bandulu. The name captured my eyes and the “ulu” echoed in my ears as I said it over and over in my head. What an impressionable brand name—I didn’t know it’s meaning…