Alcadyne is an expert in thin film vacuum coatings, but they lacked clarity on who to target, what to say, how to stand out from the competition, and how to reach and convert potential customers. They were good at what they do, but they needed to connect their business, brand, and marketing strategies to drive consistent revenue.
The Brand Recipe™ process allowed us to align key stakeholders, identify the right niche to target, clarify their message, and lay out a plan for how to position Alcadyne as the industry leader. We then refreshed their brand with a new visual identity and website that connects with their ideal customers. The final step was planning and launching a marketing campaign using our proprietary Saturation Method to ensure a consistent flow of quality prospects.
Alcadyne is enjoying a 10x increase in high quality customer inquiries and spike in new business. They have gone from zero recognition to being perceived as an industry leader in their niche. Alcadyne is positioned for sustained growth from an efficient marketing pipeline, effective website, and memorable brand.
We now have a steady flow of new customers coming to us thanks to being in the right places with the right message.